Free teardown

See what a stranger sees when they search for your gym.

A recorded 5–10 minute video teardown of your gym’s Google presence, website and AI visibility, plus a short written summary of what we would fix first. Free, no obligation, back within two business days.

What the written summary looks likeIllustrative: written to show the format, not taken from any gym’s teardown.
  1. Primary category is wrongFiled under “Gym”, not “Boxing gym”. This is the single biggest lever on the map pack and it is a two-minute change you can make yourself.You, 2 minutes
  2. Prices are a JPEGThe membership table is an exported image, so nothing that reads your site — Google, ChatGPT, a screen reader — knows what you charge.Needs a page rebuild
  3. Nineteen reviews, none answeredThe last four mention the beginners class by name. Replying to those is free, takes an evening, and gives an AI assistant something to quote.You, one evening

Three to five of these, in order, with the video walking through each one on your actual profile and site.

Two minutes, then it is our turn. We reply within one business day to confirm we have it, and the teardown follows within two.

Optional. Where you think you are losing people, who you compete with, what you have tried.

Required fields are marked with an asterisk. We reply within one business day and never add you to a list.

We use what you send to make the teardown and reply to you. Nothing else. No list, no drip sequence, no sharing. Read the privacy policy if you want the long version.

01What you get

Three things, one email.

A recorded video, 5–10 minutes

Screen and voice. We search for your gym the way a stranger would, open what they would open, and talk through what we see and why it matters. Yours to keep and share with whoever helps you decide.

A short written summary

The three to five things we would fix first, in order, with a plain-English reason for each. Some you can do yourself in an afternoon; we say which.

No obligation, no pitch deck

If it looks like we could help, we will say so and point you to the plan that fits. If you do not need us, we will say that instead. Either way, the video is yours.

02What we check

The same list we run on a paying client’s first day.

Four areas, about twenty checks. We do not read everything out in the video; we show you the ones that are costing you people.

Google Business Profile

  • Primary and secondary categories, and whether they match what people search
  • Services, description, hours and the booking link
  • Photos: real, recent, and of the room and the coaches
  • Reviews: count, recency, whether every one gets a reply
  • What the map pack shows across your catchment, not just from your own front desk

Website

  • Whether the timetable and prices are readable text or a PDF and a screenshot
  • Pages for the programmes people actually search for: beginners, kids, PT
  • Speed and mobile on a real phone connection
  • Whether Google can index the site properly
  • What a first-time visitor is asked to do, and how many taps it takes

Local signals

  • Name, address and phone number consistency across directories
  • Old addresses and dead numbers still floating around
  • Structured data: business type, hours, location
  • Who currently owns the map pack for your main searches, and why

AI visibility

  • What ChatGPT, Gemini and Google’s AI answers say when asked for gyms like yours in your suburb
  • Whether the facts they repeat about you are right
  • Whether there is anything consistent on the web for them to draw on
  • A check, not a placement: nobody controls where AI answers send people

03How it works

Two business days, start to finish.

You send the form, we send the video. If it takes longer than two business days, we will have emailed you to say why.

  1. Send the form

    Name, suburb, email, and your website if you have one. The message box is optional; if there is something you already suspect is wrong, tell us and we will look there first.

    Today · two minutes

  2. We record the teardown

    A person, not a tool, searches for your gym, opens your profile and site, and records what they find. If we already work with a gym in your catchment, we tell you at this point instead.

    Within two business days

  3. You get the video and the summary

    By email, as a link and a short written list. Watch it, forward it to your business partner, argue with it. Nothing else arrives unless you reply.

    One email

  4. You decide

    If you want the work done, we quote a fixed monthly figure against the plan that fits (from $750–1,000 a month, 3-month initial term, then month-to-month). If not, you keep the video and we leave you alone.

    Your call

04What happens next

After the video.

Most gyms do one of three things with it.

  • Fix the quick ones yourself. Usually the category, the hours, a few photos and replying to reviews. We tell you which ones those are.
  • Ask us to quote. We come back with a fixed monthly figure and a written 90-day plan. The honest timeline is first movement in 60–90 days and meaningful lead flow in 3–6 months. We do not guarantee rankings, leads or memberships.
  • Sit on it. That is fine too. The video does not expire, and we do not chase. If you come back in six months, we will record a fresh one.

One thing to know up front: we work with one gym per roughly 5 km catchment. If we already work with a competitor of yours, we will tell you when you request the teardown rather than after.

Prefer to talk first? Contact details are here, or email hello@southpawseo.com.